Program DCE Telkomsel Gelar Lokakarya Bisnis untuk Wujudkan Kesetaraan Kapabilitas Digital Pelaku UMKM Komunitas Disabilitas

Perkuat Peran sebagai Official Mobile Partner XI ASEAN Para Games 2022

JAKARTA – Memperkuat peran sebagai Official Mobile Partner XI ASEAN Para Games 2022 di Solo – Jawa Tengah, Telkomsel ikut mendorong semangat ‘Striving for Equality.’ Dalam pelaksanaannya direalisasikan dengan salah satu program tanggung jawab sosialnya, yakni Digital Creative Entrepreneurs (DCE).

Program DCE menggelar sebuah lokakarya bertemakan ‘Strategi Menjadi UMKM Kreatif di Era Digital’ untuk komunitas penyandang disabilitas yang merupakan pelaku usaha mikro, kecil, dan menengah (UMKM) di Kotamadya Solo dan sekitarnya, Sabtu (30/7/2022).

Lokakarya DCE bagi komunitas entrepreneur disabilitas tersebut merupakan bagian dari komitmen Telkomsel sebagai digital ecosystem enabler dalam mewujudkan semangat #CitaJadiNyata melalui kesetaraan kapabilitas dan kompetensi digital dari para pelaku UMKM secara inklusif di Indonesia.

Direktur Keuangan dan Manajemen Risiko Telkomsel Mohamad Ramzy menjelaskan, sebagai digital ecosystem enabler, Telkomsel membuka peluang kemajuan seluas-luasnya bagi para pelaku UMKM di seluruh Indonesia untuk berkembang dan berbisnis di digital, termasuk bagi para entrepreneur dan pelaku UMKM dari kalangan penyandang disabilitas.

“Untuk mencapai cita-cita Sustainable Development Goals (SDGs) 2030 dan Indonesia Emas 2045, tidak boleh ada yang tertinggal di belakang. Terinspirasi dari semangat kesetaraan di momen perhelatan internasional ASEAN Para Games 2022, melalui program DCE, kami juga ingin menunjukkan siapapun mempunyai kesempatan yang sama dalam berkarya dan membuka peluang kemajuan di dunia digital, termasuk para penyandang disabilitas yang punya aspirasi untuk menjadi pelaku UMKM dan memiliki kapabilitas setara untuk menjadi lebih sukses,” katanya.

Lokakarya dalam program DCE mengambil tema ‘Strategi Menjadi UMKM Kreatif di Era Digital,’ digelar di Hotel ASTON Solo Ballroom. Pada lokakarya tersebut, 50 peserta dari kalangan entrepreneur disabilitas mendapatkan materi pengembangan bisnis digital tentang dasar branding dan pemasaran dari Creativepreneur Wahyu Liz Adaideaja. Adapun materi tentang konten dan tren visual kreatif dari Pemilik Bisnis Invektor Dian Bayu, serta tentang utilisasi dan strategi digital platform dari Manager Regional SME Jawa Bali Telkomsel Estining Putut P.

Digital Creative Entrepreneurs (DCE) merupakan program unggulan Corporate Social Responsibility (CSR) Telkomsel yang menyediakan platform solusi dan inkubasi bagi para entrepreneur, khususnya UMKM kreatif Indonesia. Melalui serangkaian kegiatan seperti Entrepreneurship Class, Talent Sourcing Initiative, Workshop, Mentoring, hingga Virtual Festival, para entrepreneur pelaku bisnis digital bisa mengoptimalkan potensi bisnis mereka dengan ekosistem aset dan infrastruktur Telkomsel, mulai dari pemanfaatan jaringan terdepan, akses ke jutaan pelanggan, hingga produk dan layanan digital Telkomsel pada segmen entrepreneur/UMKM seperti 99% Usahaku, Kuncie, dan MyAds.

Pada 2021, program DCE menarik lebih dari 900 pelaku UMKM terdaftar yang terkurasi menjadi 150 peserta dan terbagi menjadi 4 kategori. Yakni, makanan dan minuman, kerajinan tangan, busana, dan usaha mikro.

“Program DCE menjadi salah satu bentuk realisasi komitmen Telkomsel dalam pengembangan kapabilitas dan kompetensi talenta digital. Selaras dengan semangat ‘Striving for Equality’, kami harap lokakarya DCE dapat memperluas peran Telkomsel sebagai Official Mobile Partner XI ASEAN Para Games 2022 dalam membuka peluang untuk menyatukan semangat kita dalam menjunjung kesetaraan, berbagi inspirasi, dan mewujudkan #CitaJadiNyata,” tegas Ramzy.

Sebagai Official Mobile Partner XI ASEAN Para Games 2022, Telkomsel memastikan kesiapan akses konektivitas andal dan terdepan untuk mendukung aktivitas digital para pengunjung baik dari dalam maupun luar negeri untuk mengabadikan keseruan momen selama penyelenggaraan XI ASEAN Para Games 2022 di Solo. Telkomsel melakukan peningkatan kapasitas dan optimalisasi kualitas infrastrktur jaringan broadband terdepan guna menunjang konekntivitas digital di 14 arena pertandingan XI ASEAN Para Games 2022 serta lokasi-lokasi pendukungnya, seperti akomodasi atlet dan panitia, media center, tempat wisata, hingga bandara.

Telkomsel juga menghadirkan kemudahan untuk pengalaman komunikasi dan aktivitas digital berkualitas dengan jaringan terbaik. Melalui komite resmi XI ASEAN Para Games 2022 (INASPOC), Telkomsel menyediakan 2.500 Telkomsel Prepaid Tourist Card guna mendukung kelancaran komunikasi para atlet, panitia, jurnalis, serta relawan XI ASEAN Para Games 2022 yang hadir dari berbagai negara ASEAN. (****)

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