Rambah Bisnis Jual Beli Mobil Bekas, Astra Hadirkan Platform Mo88i
JAKARTA – Di tengah bermunculan produk otomotif baru, ternyata bisnis jual-beli mobil bekas secara online masih menggiurkan banyak pihak. Tak terkecuali Grup Astra, yang kepincut masuk sektor ini via platform digital mo88i. di sini, mereka menyediakan website dan aplikasi.
“Situs terbaru kami melayani jual-beli dan tukar tambah mobil secara menyeluruh. Mulai dari inspeksi mobil, estimasi harga penawaran, hingga pengajuan dalam hal pembiayaan, dan asuransi kendaraan yang terintegrasi dengan ekosistem Astra,” kata Direktur Astra Suparno Djasmin, Sabtu (25/09/2021).
Ia meneruskan, situs jual-beli mobil bekas tersebut lahir sebagai bagian pengembangan Mobil88 yang sudah terlebih dahulu melayani secara offline.
“Aplikasi mo88i menjadi bentuk transformasi digital Mobil88 untuk terus berekspansi, bertumbuh, dan menjadi yang terdepan dalam industri mobil bekas di Indonesia,” paparnya.
Dikatakan, platform mobil bekas tersebut didukung Astra. Mereka mendapatkan dukungan dari Grup Astra, seperti Astra Credit Companies (ACC), Asuransi Astra, dan Astra Car Valuation (ACV) untuk memberikan pengalaman transaksi end to end dalam satu aplikasi kepada konsumen.
“Kolaborasi ini membuat kami mampu menyediakan fasilitas kebutuhan dasar pembelian mobil dimulai dari cicilan mobil dengan tenor dan bunga yang bervariatif, jaminan perlindungan kendaraan, hingga kebutuhan penjualan mobil yang transparan dengan proses penilaian yang dilakukan melalui sistem inspeksi,” jelasnya.
Mo88i merupakan implementasi dari komitmen dari SERA Group untuk selalu berinovasi dengan melihat peluang yang ada, sehingga perseraon mmapu memberikan pelayanan pelanggan yang terbaik.
“Lebih dari sekedar platform digital. Kami menyuguhkan layanan terintegrasi mulai dari pembelian, penjualan, hingga tukar tambah dengan mengoptimalkan ekosistem Grup Astra. Kami berkomitmen memberikan solusi total yang berkesinambungan demi menciptakan kepuasan maksimal bagi pelanggan,” tegas Presiden Direktur PT Serasi Autoraya, Yosafat Siregar.
Sebagai pembeda dengan situs jual beli mobil lainnya, mereka menawarkan pengalaman dan reputasi mobil88 yang sudah bermain di segmen mobil bekas selama lebih dari 30 tahun dan kualitas berstandar Astra. Kemudian mereka menyediakan live chat mengenai mobil, harga hingga info pembiayaan dan asuransi yang bisa diakses melalui berbagai touch point, sehingga mudah dijangkau pelanggan. Tidak hanya transaksi pembayaran booking kendaraan ataupun down payment, tetapi pelanggan juga bisa bertransaksi penuh secara langsung melalui platform.
“Kami yakin dengan kolaborasi bersama ekosistem Astra dan fitur-fitur unggulan yang kami miliki mampu memberikan terobosan baru di industri mobil bekas. Mo88i berkomitmen menjadi solusi komprehensif yang menjawab segala kebutuhan akan transaksi pada ekosistem jual beli mobil bekas dalam satu platform untuk memudahkan pelanggan,” kata Presiden Direktur PT Serasi Mitra Mobil, Naga Sujady.
Website dan aplikasi yang dikembangkan grup Astra ini bermain di segmen jual beli mobil bekas. Kehadirannya turut meramaikan situs jual beli kendaraan di Indonesia yang sudah dulu melengang. Seperti Mobil123, Carmudi, OLX Autos, Carsome, dan berbagai situs lainnya.(****)
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