Bidik Generasi Milenial, BCA Hadirkan Aplikasi BCA Young Community (BYC)

JAKARTA – Generasi Z dan generasi milenial mendominasi jumlah penduduk Indonesia saat ini. Alasan tersebut yang mendorong PT Bank Central Asia Tbk (BCA) senantiasa menyelaraskan produk dan layanan sesuai kebutuhan nasabah terkini.

Salah satu komitmen BCA adalah mengimplementasikan melalui aplikasi BCA Young Community (BYC). Ini merupakan aplikasi bagi young generation nasabah BCA Solitaire dan BCA Prioritas.

Dengan aplikasi tersebut, para pengguna bisa menambah wawasan seputar dunia bisnis, berbagi, dan menggali ide dan peluang bisnis sesuai minat, serta membangun jaringan dengan para pebisnis muda di seluruh Indonesia.

“BCA ingin memberikan wadah bagi nasabah BCA Solitaire dan BCA Prioritas senior, di mana bisnis mereka sudah mulai diteruskan oleh generasi penerus, yang kebanyakan memilih profesi wirausaha sebagai titian awal dalam mereka berkarir ataupun dalam meneruskan family business. Dengan alih generasi ini, tentu para second generation membutuhkan pematangan pengetahuan dan pengalaman mereka dalam menjalankan peran tersebut.  Alasan tersebut mendoorng BCA menghadirkan komunitas BCA Young Community guna memenuhi kebutuhan tersebut melalui pelaksanaan berbagai aktivitas seperti workshop, small gathering, company visit, conference, dan sebagainya,” kata Executive Vice President Individual Customer Business Development PT Bank Central Asia Tbk (BCA) Adrianus Wagimin, saat ditemui dalam acara BCA Expoversary 2022, Jumat (11/03/2022).

Adrianus meneruskan, syarat bergabung dalam aplikasi tersebut cukup mudah. Yakni, merupakan nasabah muda BCA Solitaire dan BCA Prioritas atau anak dari nasabah BCA Solitaire dan BCA Prioritas, serta berusia 18 – 35 tahun. Nasabah diberi kemudahan juga melakukan registrasi melalui website byc.bca.co.id.

Sebagai informasi, pertumbuhan jumlah nasabah BCA Solitaire dan BCA Prioritas menunjukkan tren yang meningkat setiap tahun. Per Desember 2021, jumlah nasabah Prioritas sebanyak 173.603 nasabah dan jumlah nasabah Solitaire BCA tercatat 4.056 nasabah.

Bagi pemegang member BYC, ada beragam manfaat. Di antaranya, pertama, memperluas business networking serta belajar bersama dengan nasabah muda lainnya. Kedua, bisa melakukan sharing experience, knowledge, dan mendapatkan insightful content dari pembicara atau pakar-pakar yang berpengalaman melalui berbagai aktivitas yang diselenggarakan. Ketiga, memperkenalkan usaha, menjalin relationship dengan pebisnis muda lain di seluruh Indonesia.

Terakhir, ke empat, BCA juga memberikan solusi yang tepat dan sesuai kebutuhan nasabah muda khususnya BYC, melalui Program Millenial Solution, baik untuk kebutuhan bisnis seperti modal kerja dan payment solution, maupun kebutuhan individu seperti KPR, KKB dan kartu kredit.

“Komunitas BYC tidak hanya sekedar komunitas yang mengadakan acara gathering atau kumpul-kumpul saja. Kami mempertemukan dan menghubungkan bisnis para anggota serta memberikan solusi perbankan yang tentunya mendukung bisnis mereka, selain dari kebutuhan individu. Melalui BYC ini, kami berharap bisa menjembatani kebutuhan para pebisnis muda baik kebutuhan individu maupun kebutuhan bisnis mereka dengan memberikan solusi yang terbaik guna mendukung peningkatan bisnis dan pada akhirnya berkontribusi dalam roda perekonomian nasional Indonesia,” pungkas Adrianus. (****)

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